Neometrics

Madrid, March 26, 2008.- The consulting company Neo Metrics, specialized in analytic intelligence, will co-sponsor the 11º CIT (Credit, Debit and Loyalty Cards Congress and Exposition) which will take place in Madrid on April 1, 2 and 3 at the Palacio Municipal de Congresos (Campo de las Naciones).

During this event we will be able to check the latest news and technological innovations for the card sector, José Luis Flórez, CEO of Neo Metrics, will be the responsible for analyzing the keys to add value to loyalty programs. His talk will take place on April 2nd at 12.00 a.m.

This same day, April 2 at 12.15, Neo Metrics will also participate in the conference CRM, Customer Contact & Retention. Amauri Gutiérrez, business development manager of Neo Metrics will focus his talk on Social Network Analysis for CRM strategies. 

In first place, José Luis Flórez will point during his speech to the real-time personalization of both contents and commercial offers to improve loyalty, increase cross and up-selling and reach the lowest churn rate. Flórez will explain his vision on how to identify automatically the best opportunities for each customer, how to analyse customer behaviour and anticipate to their future decisions. He will also give the steps to improve customer service following the strategy of the company.

On the other hand, Amauri Gutiérrez will give a deep insight on Social Network Analysis as the newest model to maximize customer knowledge adding the information about customer’s social networks to improve customer management strategies. Neo Metrics is a pioneer consulting company in projects on Social Network Analysis and has experience applying this solution to the top Telecommunication, insurance and banking companies in Spain and was the first Spanish company to present a SNA solution package.