Neometrics

Banking

The banking sector is the most traditional industry in regards to the usage of quantitative models. It is very oriented to the retention of the most profitable customers, increase of their value and cost reduction.

Some of the solutions we offer to this sector are:

• Relationship marketing – we can help our clients to target their best customers and define the best channel, offer and time mix to address customer needs.
  
• Credit card fraud – improves the sensibility in detecting fraudulent operations using credit cards, without jeopardizing the authorization of genuine transactions.
  
• Money laundering – minimizes and prevents losses by capturing the largest amount of fraudulent events, while reducing the percentage of false alarms.
  
• Credit and market risk – accurate evaluation of potential risk to minimize and prevent losses resulting from high risk and fraudulent transactions, adaptation of systems to the New Basel Capital Accord (BIS II).
  
• ATM forecast – precise forecasting of the ATMs cash demand to better handle logistics and resources.
  
• Social network analysis – help detecting sales opportunities and customers churn propagation threats. The identification and characterization of customer networks provide us with a deeper understanding what customers want, what motivations they have, how they adopt innovation and how to improve our communication with them. Knowing how the social networks impact your company’s profit and your customers' loyalty it is possible to manage the dynamics of a social network in order to create value.