Neometrics

Retail

This sector experienced a change from an almost exclusive product-oriented approach to a client-oriented approach. Now retail companies identify their customers and their purchasing histories are used to better adjust offers to customer needs. Here are some of Neo Metrics’ contributions to this sector:

• Relationship marketing – increases knowledge of cross-selling opportunities, churn rate forecasting, best customers value, and market share. 
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• Pricing and product analysis – allows configuring the best discounts and personalized product offers, as well as product shelving.
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• Demand forecasting – global sales forecast, considering all possible crossed effects and interventions at the maximum level of detail (region, customer, product, etc).
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• Stock optimization – contributes to deciding on where to place new sales points reaching the highest levels of profitability.
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• Social Network Analysis – helps detecting sales opportunities and customer churn propagation threats. Identification and characterization of customer networks provide us with deeper understanding of what customers want, what motivations they have, how they adopt innovation and how to improve our communication with them. Knowing how social networks impact your company’s profit and your customers' loyalty, it is possible to manage the dynamics of a social network to create value.