Insurance
The insurance industry worldwide has a history of in-depth analysis of the risks of individual customers and their associated costs, in order to calculate the most adequate prices. This, in addition to the democratization of the insurance industry, makes it mandatory to attain high levels of precision in order to be competitive in this sector. Our offer for this industry includes:
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Relational marketing – improves the knowledge about customer behaviour, requirements and profitability service quality enhancement, price setting, and creation of “ad hoc” insurance policies.
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Claim forecasting – improves precision when calculating claim probabilities and cost estimates
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False complaints and contract fraud – allows estimating fraud probabilities by analyzing previous fraud transactions.
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Social network analysis – helps detecting sales opportunities and customer churn propagation threats. Identification and characterization of customer networks provide deeper understanding of what customers want, what motivations they have, how they adopt innovation and how to improve our communication with them. Knowing how social networks impact your company’s bottom line and customer loyalty, it becomes possible to manage the dynamics of an existing social network in order to create value.
Analyzing to decide. Deciding to create value.