Neometrics

Utilities

Market liberalization of this sector in many countries is the cause of major strategy changes in organizations. Utility companies now need to know more about their customers in order to create additional personalized services and dedicate the necessary resources to loyalty programs in order to target their best customers. Our solutions for this sector include:

• Demand forecasting – improves the power to predict energy demand at any level of detail and simulate the influence of your decisions. 
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• Relationship marketing – allows improving data quality, know the value of the clients, detect opportunities of cross-selling and countering threats. 
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• Potential Market Analysis – helps identify market opportunities and invest resources where they will have the greatest return in the long run by estimating the market potential for a given group of consumers and potential zones.