Methodology (MIDAS)
We all know that the main purpose of Analytic Intelligence is to bring substantial improvements to companies’ decision making results.
However, in many cases this goal is never attained. It’s not enough to have a data warehouse system or advanced business intelligence tools. The most important job is to combine a nalytic intelligence with strategy and business processes.
As a solution to this problem, Neo Metrics has developed a wide range of services targeting the fulfillment of tangible results while covering the different steps of the decision cycle:
- Data gathering and validation (Memory)
- Development and application of Analytic Models (Intelligence)
- Connection of analytic intelligence to the business domain (Decision)
- Integration with operational systems (Action)
- Results reporting (Strategy)
Data gathering and validation (Memory)
Memory is a crucial element for learning. Thus, we can never reach significant conclusions from an analytical model without complete, consistent, updated data.
Neo Metrics possesses extensive experience in data quality validation modeling, detecting possible shortcomings, evaluating information predictive power and advising on improvement solutions.
We can also help with the design and construction of specialized datamarts oriented towards data mining, campaign management, reporting, etc., or towards interfacing with the information exploration tools – Query & Reporting, OLAP, etc.
Development and application of Analytic Models (Intelligence)
Business decisions are not better as a function of the amount of data available to analysts, but rather as a function of analysts' understanding of the patterns governing the evolution of the data environments.
Mathematical modeling allows specifying inter-data relationships in an explicit fashion, and likewise for constraints, actions and results. All these aspects enable mathematical modeling to provide essential support when trying to interpret complex behavior. Some of the main applications of mathematical modeling are the following:
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Classification and prediction models can transform, in a way, the complex relations that exist between data, to a quantifiable extent or value: a probability of an incident, of belonging to a group, etc.
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Simulation and optimization models allow mapping the connections existing between the initial data, the range of possible actions, the results of those actions and the business objectives, in order to select the right action to optimize the final result.
Neo Metrics offers:
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A deep knowledge of mathematical techniques to best fit the business problems.
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Implementation of an analytical model development methodology, comprising preparation, modeling, evaluation and adaptation .
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The application of practical business knowledge that, given the unique features of each business problem, drives the whole process and favors interpretation of results.
Connect Analytic Intelligence to the business domain (Decision)
The knowledge given by the construction of Analytic models is useless if those responsible for the decision making can’t have access to it in a fast and simple way upon demand.
A very important part of Neo Metrics' work is to provide their customers with the best solutions to combine analytic intelligence with business rules design tools:
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Campaign management
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Resource and budget planners
- Interfaces for alert monitoring
Integration with the operational systems (Action)
The best strategy can fail if it can’t be executed properly.
We have wide experience with the integration of business rules within operational systems to help you implement the best decisions:
- Integration of commercial actions with front-office applications such as: sales agendas, call centers, e-mail engines, content management for e-commerce and m-commerce environments.
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Integration of commercial actions with back-office application systems such as
recruitment and billing.
- Neo Metrics have means to improve the automation of the operational decisions of your organization, allowing a considerable increase in the number of decisions that can be executed every day, minimizing human interference, thereby cutting operational costs.
Neo Metrics have means to improve the automation of the operational decisions of your organization, allowing a considerable increase in the number of decisions that can be executed every day, minimizing human interference, thereby cutting operational costs.
Results Reports (Strategy)
All actions have consequences. It is therefore important to know the impact of these actions both on small and large scales, both on tangible and intangible aspects, to better understand the nature of your business.
Neo Metrics have expertise in the development of decision results reporting systems, as well as in interfacing with strategic control tools to determine influence on the company achievement of business objectives :
- Balanced scorecards (BSC)
- Dashboards
- Campaigns follow up