Neometrics

Areas of Application

Neo Metrics is best known for a solid background in the application of Analytical models to different business domains and problems:

Marketing

It is essential that today's marketing departments have access to analytics tools in order to attain a deeper insight into their customers. Neo Metrics marketing solutions suite comprises:

• Customer Intelligence – identification of the most profitable customers, early detection of threats and opportunities
• Social Network Analysis – identification and segmentation of customer networks and targeting of influential customers who can promote sales of new products and prevent customers churn
• Product Intelligence – Identification of next best sell, design of best product packages, pricing, etc.
• Promotions intelligence – implementation of campaign management systems, a priori simulation and micromarketing campaign optimization

Demand forecasting

Financial status analysis and demand forecasting to optimize stocks and delivery processes, audience prediction to optimize the price of advertising prices, etc.   

Operational Risk and fraud detection

Delinquency risk assessment for admissions automation, loans and credit cards approval, automatic detection and avoidance of potentially fraudulent transactions.