The new generation of software for the marketing and communication user

Aqua Business Metrics

The help necessary to flexibly and intuitively measure the performance of the business proposal

Aqua Business Metrics is a dashboard environment for the flexible measuring of the performance of business decisions (marketing, commercial, financial...) aimed at business users, with multidimensional navigation functions (OLAP). Aqua Business Metrics supports the customized generation and publication of reports and the management of alerts and e-mails sent as a result of detected deviations with respect to objectives.

Aqua Business Metrics is the ideal complement to the solution of measuring commercial actions. Users visualize and navigate performance related information by comparing actions between one another and by selecting the combination or separation of information by channel,segment, campaign, product,..., zooming in on those profiles where the action worked better and worse.