Aqua Campaign Management
The management of personalized marketing within the reach of the business user
Aqua Campaign Management is the campaign management tool which puts the analysis, planning, execution and segmentation of the most advanced marketing strategies within the business user's reach.
It allows the business user to configure, prioritize and execute, in multi-channel form, alternative commercial treatments aimed at maximizing opportunities and minimizing threats detected by solutions such as Next Best Activity.
As a result, Aqua Campaign Management avoids the manual application of a few simple commercial treatments - which are typically centered on the same clients and generate a saturation and inability to measure alternatives - by systematically applying personalized and diverse actions that have a constant (retado) X of "champion" versus "challenger" treatments.
